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How to Integrate Etsy and Shopify to Streamline Your E-commerce Business

How to Integrate Etsy and Shopify to Streamline Your E-commerce Business

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Olya Kryvonos
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Looking to integrate Shopify and Etsy to streamline your business? Find out why they're the magical money-making combination! Etsy is an excellent platform for selling handmade or vintage items, and Shopify is a powerful e-commerce platform that makes it easy to run your business. You can have the best of both worlds by combining the two platforms. With Shopify and Etsy offering unique benefits and features, integrating them can take time and effort. However, with the right tools and strategies in place, it's possible to smoothly integrate the two platforms and take advantage of their respective strengths. Before we jump into the integration process, let's talk about the two platforms individually.

1. Why integrate Etsy and Shopify?
2. API development
3. Third-party organizations
4. Native marketplace integrations
5. Summary

1. Why integrate Etsy with Shopify? 

 Etsy and Shopify are two of the most popular marketplaces for buying and selling goods. Each offers different benefits but integrating them can help you take advantage of their strengths while avoiding some of their shortcomings. 

If you're considering creating a Shopify store, you can continue selling on Etsy and vice versa. Simultaneously growing your business on Etsy and Shopify is a once-in-a-lifetime opportunity and selling on one does not rule out selling on the other.

So, what is the difference between the two e-commerce platforms?

Pros of Shopify
  • Take control of your brand experience. While Shopify runs your brand in the background, you can devote your time to the look and feel of your store with completely customizable Shopify Theme Store designs.
  • Lower transaction fees. For stores that accept Shopify Payments, there are no transaction fees. There will be extra costs of 2%, 1%, or 0.5% if you use a third-party payment provider for Basic Shopify, Shopify, and Advanced Shopify plans. On Etsy, you will pay 6,5% of all orders.
  • Create and control your audience. Define your target demographic and expand your email list and consumer base while maintaining control over how you connect with them. Unlike Etsy, you may export them to other marketplaces.
Cons of Shopify
  • Lower visibility. Customers must search for you, or you must get your store acknowledged by another means (Facebook ads, Google ads, email marketing, etc.), so if you don't have a large client base, you may not get much traffic right away.
  • Additional costs. Using Shopify's apps and plugins can increase monthly spending, but it'll benefit your store with more control over inventory, and analytics.
Pros of Etsy
  • Marketplace format. You may gain access to high-intent consumers through Etsy's built-in marketplace audience. 
  • Ready-made advertising. Etsy also allows you to opt into advertisements (for a price), removing the guesswork and research associated with marketing, such as web advertising, email marketing, and SEO.
  • Perfect for beginners. There are no monthly charges, so you may expand slowly, only paying listing and transaction fees when you sell. While these costs are greater than those charged by Shopify, this strategy is excellent for people who are only experimenting or generating minimal sales each month.
  • Easy setup. Get up and running before diving into branding design or developing a marketing plan. Just fill in your company name and add an avatar in Etsy's plug-and-play template.

Cons of Etsy
  • No creative control. You can influence the style of your shop very slightly. You also have less influence over the consumer's purchasing process, and fewer tools are accessible to assist you in increasing your following.
  • Product Restrictions. Etsy has policies that govern what may and may not be sold. They cater to specialty things as well as handcrafted, vintage, and one-of-a-kind products. So, if you wanted to venture out and offer goods outside of this scope, you couldn't.
Etsy marketplace

Ways to connect Etsy and Shopify

API development

Integrating Shopify and Etsy is just a question of linking both systems, which you can accomplish through their APIs. An API (application programming interface) is a software interface that defines interactions between programs. To put it simply, they are a gateway that links software programs.
Platforms such as Shopify and Etsy give API keys to approved developers, allowing them to create solutions and apps. They may then monetize these on the marketplaces of each platform. If you're reading this, you probably need help searching for instructions on developing your integration using the Shopify and Etsy APIs, but it's still possible. Fortunately, there are more straightforward options.

Third-party organizations

Professional companies and independent specialists are offering to assist with your integration needs, particularly for large retailers with larger budgets.
These approved partners may be found in the Shopify experts area, where you can discover everything from shop setup and branding assistance to Etsy-Shopify connections. Specialists for hire may also be located via Etsy's general search, and specialists for both platforms can be found on freelance websites such as Upwork or Fiverr.
While this is a viable option for shops with thousands of listings seeking a hands-off approach handled by a trusted professional, it is also the most expensive: The cost of a complete migration from Etsy to Shopify ranges from $500 to $4 000.
For a less expensive option, Shopify and Etsy allow users to manage their integration using applications accessible in their respective markets.

Native marketplace integrations - One of the best ways to integrate Etsy and Shopify

Features and apps directly available within the official Shopify and Etsy app stores are native marketplace integrations.
There are two types of integrations:
- Apps that enable you to handle both Etsy and Shopify simultaneously; and Integrations that allow you to migrate from one platform to another.
We recommend using both platforms simultaneously as it will let you enjoy the unique benefits of both tools and be exposed to more potential customers. Here are the Shopify App store's three most popular native integrations.

Etsy Marketplace Integration

The Etsy Marketplace Integration automates manual tasks and supports all varieties and complete synchronization for effective administration.

Main features:

  • Product Management Dashboard. Easy navigation helps you complete app tasks quickly. It allows bulk product upload and administration. The app controls digital items, and the "Product Management" feature automates this procedure. The app also manages inventories in real-time.
  • Linking Etsy products to Shopify. The software could previously only list Shopify items on Etsy, but now it works both ways. Bring your Etsy listings to Shopify to establish a new store. If you have items on both platforms, the app will link them without listing duplicates.
  • Seller-friendly templates. The program has Shipping, inventory, and price templates. These templates save values for related goods, and the software retrieves Etsy's shipping templates.
  • Locations. You may store merchandise at many warehouses, and this app option lets you control inventory and order fulfilment locations.
  • Taxes. The integration app now allows varying taxes for different areas. This was previously only possible through Etsy, but now you can do it using the app.
  • Shop Section & Production Partners App. You may construct the shop section using the app and sync it with Etsy. You may also get production partners (POD products) from Etsy and apply them to profiles. Example: Printify and Printful.
  • Error logs. The app alerts you about uploading or syncing issues on Etsy-Shopify. Errors can include marketplace inventory updates failing.

Etsy Integration & Sync

Etsy Integration & Sync automates synchronizing goods, inventory, and orders.

Main features:
  • Shopify-Etsy real-time sync. This program syncs items, inventory, and orders between Shopify and Etsy.
  • Shopify to Etsy export. Set up automatic product exporting from Shopify to Etsy.
  • Import Etsy to Shopify. Sell on Etsy? Etsy to Shopify? Import Etsy items to Shopify and manage them all in one place.
  • Sync Shopify with Etsy. Sync your Etsy products, orders, and inventory to the dashboard. Once connected, you may link your product's charges and list to Shopify.
  • Order fulfilment and management. Import Etsy orders into Shopify, handle fulfilment with/without tracking, and sync Shopify & Etsy.

Shuttle - Sync with Etsy

Shuttle provides all the tools to sync your inventory, whether you're just starting or an established business.

Main features:
  • Transfer/update products. The shuttle will transfer all your items, images, categories, and tags.
  • Inventory synchronization. Real-time sync of stock levels, SKUs, and statuses prevent overselling.
  • Shopify Etsy reviews. Show Etsy reviews on Shopify. Shuttle automatically assigns Shopify products to reviews and exports them.
  • Smart ordering. You get a complete connection with Shopify analytics with automated order transfers and fulfilment (including tracking information).
  • Alerts. Know when and where supply is running out and tell those who need to know.
  • Automated power. Shuttle transfers new orders, reviews, and items. It will also inform you when goods are low and automatically sync your stock levels.

To sum up

If you're looking to build or already have an online store that sells handmade or antique products, combining Shopify and Etsy can be a powerful way to manage your business. Both platforms have their own strengths and advantages, so it can be challenging to integrate them perfectly. But with the correct methods and resources, you can combine the two powerful platforms without a hitch and use each one's benefits. So why not give it a try and take your business to the next level?